Resorts World Catskills hires multifaceted marketing team
7 Mar 2018
Robert E. Victoria, Chief Marketing Officer, recruited accomplished East Coast casino industry professionals to join him in at Resorts World Catskills. Collectively, the new marketing team has more than a century's worth of combined marketing, sales and guest services experience at leading casinos such as Foxwoods Resort Casino, Mohegan Sun Casino, Seneca Niagara Casino & Hotel, Sands Hotel Casino and Harrah's Resort Atlantic City. The senior team includes Joseph DeCarlo, Vice President of Casino Marketing, Tara Gregson, Vice President of Consumer Marketing, Ron Caverly, Executive Director of Guest Services and Dino Trombino, Director of Player Development for new markets.
As CMO, Victoria is responsible for all of Resorts World Catskills' marketing and sales initiatives, including casino services, promotions, customer development, entertainment procurement, resort and hotel sales, advertising, database marketing, e-commerce, public relations and brand management for the region's largest integrated commercial casino resort.
"Rob has a strong track record of leadership and success both within this organization and throughout the industry," said Kevin Kline, Chief Operating Officer and General Manager of Resorts World Catskills. "We're confident that his vast industry experience, coupled with his innovative approach to marketing, will help ensure the long-term growth and success of Resorts World Catskills."
Victoria began his gaming and casino career in 1992, working as a host at Foxwoods, where he worked with Trombino and DeCarlo. Victoria was a member of Mohegan Sun Casino's opening team in 1996, eventually advancing to Vice President of Casino Marketing. Victoria returned to Foxwoods in 2009-2011 to serve as the resort's CMO, where he oversaw 38 marketing and operating departments, including hotel reservations, entertainment and advertising, and worked closely with Gregson, DeCarlo and Caverly. Victoria also brings experience from myriad management roles at companies such as Harrah's, Caesars, Seneca Gaming, Seminole Gaming Corporation and the Grand Traverse Band of Indians.
DeCarlo brings more than a quarter-century of industry experience to his role as Resorts World Catskills' Vice President of Casino Marketing. He is responsible for directing the casino resort's strategy and programming to reach and expand its guest base. DeCarlo started his career at the Sands Hotel Casino in Atlantic City before working at Trump's Castle Hotel Casino. He joined the Foxwoods team in 1992. DeCarlo most recently served as Vice President of Casino Marketing at Resorts World Bimini Bahamas Resort, Casino & Marina.
As Vice President of Consumer Marketing, Gregson brings more than 20 years of experience to drive consideration and trial of Resorts World Catskills, a premier luxury casino destination. Gregson most recently served as Senior Vice President of Brand Marketing, Strategic Partnerships and Creative Services for Webster Bank. She worked closely with Victoria as Vice President of Brand Strategy at Foxwoods, where she was responsible for the strategic development and implementation for all advertising, general marketing, corporate and consumer communications, external marketing agencies and strategic partnerships. Gregson also served as Executive Director of Advertising for Seneca Gaming Corporation from 2003 to 2008.
With more than 26 years of industry experience, Trombino is responsible for coordinating the daily effort to reach new potential casino players in his role as Director of Player Development for new markets. Trombino began his career with a 13-year stint as Senior Executive Casino Host at Foxwoods in 1992, followed by 10 years at Mohegan Sun Casino. Trombino and Victoria worked together at both Foxwoods and Mohegan Sun Casino. Most recently, Trombino worked at Resorts World Bimini from 2014 to 2016.
As Executive Director of Guest Services, Caverly oversees day-to-day guest operations, ensuring that staff meet guest demands in all areas of the resort. Caverly has more than 25 years of executive experience in opening, operating and re-structuring casinos and hotels. Caverly began his career at Foxwoods before advancing to a position with the Seminole Hard Rock Hollywood Hotel and Casino's Tampa team. Caverly also brings experience working with the Seneca Gaming Corporation and Mohegan Sun Casino to his new role and has worked with Victoria for over 20 years.
"I am thrilled to lead this talented and experienced team. They have already demonstrated their ability to get things done, read the market and ensure optimal guest experiences," Victoria said of his group. "With their extensive industry knowledge and incredible chemistry, this is truly the dream team for me, and I am confident that they will contribute to the overall success of Resorts World Catskills."
For more information on Resorts World Catskills and to make a reservations, visit the website.