Red Hot Poker launches affiliate program
21 May 2010
MONTREAL, Quebec -- (PRESS RELEASE) -- Popular poker and casino site, Red Hot Poker, has just launched their affiliate programme using the Income Access affiliate marketing software solution. Red Hot Poker is now offering affiliates the opportunity to promote both their poker and casino products, which are powered by Entraction, one of the most trusted names in iGaming.
Affiliate commissions for the programme currently run from a minimum 30% revenue share all the way to 40% for referrals of both the poker and casino products. Red Hot Poker's primary target markets are the UK, Ireland and Europe, with poker tables being played in Euros, rather than Dollars. Residents of Malta and the US are not eligible to play on the Red Hot Poker site.
"Our ethos is to create an enhanced user experience, whether on or off the tables, with poker being just part of the fun" said Mike Butlin, Commercial Director at Red Hot Poker. "Our current 'Vegas Vacation' promotion was recently described as 'a really hot ticket' by Jessie May on The Poker Show. He also commented that Red Hot Poker was 'filling a niche' with our customer focus."
Red Hot Poker offers very competitive revenue share commissions and focuses on building relationships with affiliates, who are considered business partners. Affiliates are supplied with a selection of off-the-shelf banners, and bespoke creative requirements can often be accommodated. Affiliates are able to create unique referral bonus codes and private tournaments for their referrals.
The Red Hot Poker affiliate programme is being run using the Income Access software solution. This allows Red Hot Poker to provide their affiliates with the most powerful reporting and tracking system in the iGaming business. Income Access also provides multilingual support, allowing Red Hot Poker to reach out into several popular European markets, and allows payments to be processed in multiple currencies.
"This is an excellent opportunity for affiliates who are promoting poker and casino products," said Nicky Senyard, CEO of Income Access. "They have a strong business model. Their partnership with Entraction outlines their willingness to present a great product to their players and this new partnership with Income Access shows that they want to give their affiliates the best affiliate software solution available."