Rank Uses Brand Name to Sidestep Rules

11 Dec 2003

UNITED KINGDOM – As reported by the New Media Age: "Rank Interactive is hoping to get around the ban on bookmakers sponsoring sports events by using its HardRockCasino.com brand to back horse racing on the AtTheRaces TV channel.

"The online casino is to sponsor the US horse racing coverage on AtTheRaces, available on Sky, NTL and Telewest, every day from this week until the end of March next year.

"…Rank is hoping that consumers will find their way from there to its sports betting site, Blue Square.

"…The sponsorship deal is the latest element in Rank's ongoing efforts to push its customers across its various gaming and gambling sites…"

Language: English Location: Currency: > edit my preferences Home Online Slots Live Dealer Games Online Casinos Online Poker Online Bingo Games Lotteries Sports & Racebooks Fantasy Sports Forex Betting Exchanges Spread Betting Binary Options Exclusive Bonuses Weekly Newsletter Online Gaming News Payment Methods Gaming Software Gaming Site Owners Gaming Jurisdictions		Bonuses! New games! Gossip! And all the player news you can handle. Sign up NOW! View the current issue
	Rank Uses Brand Name to Sidestep Rules 11 Dec 2003 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> UNITED KINGDOM – As reported by the New Media Age: "Rank Interactive is hoping to get around the ban on bookmakers sponsoring sports events by using its HardRockCasino.com brand to back horse racing on the AtTheRaces TV channel. "The online casino is to sponsor the US horse racing coverage on AtTheRaces, available on Sky, NTL and Telewest, every day from this week until the end of March next year. "…Rank is hoping that consumers will find their way from there to its sports betting site, Blue Square. "…The sponsorship deal is the latest element in Rank's ongoing efforts to push its customers across its various gaming and gambling sites…"