Racing Post launches South African racing content package

(PRESS RELEASE) -- Racing Post, the independent authority on British and Irish horse racing, continues to widen its breadth of content to include all major racing jurisdictions across the globe, with the addition of South African racing to its growing international stable of Hong Kong and UAE content.

The content includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable on the upcoming races.

The content is available for South African racing now and a number of territories, including U.S., France and Australia, will be released in the coming months. All international content can be accessed through one integration of the Racing Post API.

Maximizing engagement with customers is key to driving increased betting and larger bet stakes. Racing Post expert content leads to a 41% average increase in dwell time on British and Irish racing. Speaking about the South African content, Racing Post B2B Head of Digital, Will Fyler, expects international racing to provide similarly impressive results to British and Irish racing content.

Fyler said, "The value of content has never been higher with so many companies operating in such a small space. Our content differentiates bookmakers and retains customers on sites for longer. The international content provides customers who may not have previously bet on racing outside of Britain and Ireland with reliable knowledge and tips from a brand they can trust."