Purple Lounge launches Swedish Poker Tour

LONDON, United Kingdom – (PRESS RELEASE) -- Poker players will be ecstatic to learn that Purple Lounge poker and casino, the premier site for the discerning poker player, will be re-creating the success of this summer's Norwegian poker tour but this time in Sweden.

Purple Lounge today confirmed that it will be bringing its fresh and unique brand of poker tour to Sweden in 2007, in conjunction with Moore magazine, the fastest growing men's magazine in the country. The Swedish poker tour will commence in June and run until August, encompassing Stockholm, Gothenburg, Malmo, Visby, Halmstad and Norrköping, with the full tour itinerary to be confirmed in due course.

Purple Lounge and Moore hope to successfully recreate the frenzy that surrounded Purple Lounge's Norwegian poker tour, with players travelling from all over the world to have their cards dealt by the Purple Lounge hand-picked team of Scandinavian beauties. The partnership is a perfect match, promising to bring a heady combination of beautiful women and luxury poker to the doorstep of Scandinavian males next summer.

Chris Gorman, Chairman of Purple Lounge says "We're thrilled to offer our Swedish players the chance to taste the excitement of the Purple Lounge poker tour. Like us, Moore magazine has also experienced success on a large scale in a short space of time – both parties are au fait with bringing our players/readers exactly what they want, when they want it so I anticipate the tour being a huge success".