PrizePicks announces partnership with Dallas Stars

(PRESS RELEASE) -- PrizePicks, the largest daily fantasy sports operator in North America, announced today a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.

“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars,” said PrizePicks CEO and Co-founder Adam Wexler. “Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans.”

Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.

"Elevating the game day experience for our fans will always be a top priority for us," said Dallas Stars President and CEO Brad Alberts. "We're excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way."

PrizePicks is expanding rapidly throughout the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.