Prime Sports partners with US Integrity

(PRESS RELEASE) -- Prime Sports and U.S. Integrity today announced a partnership that will provide Prime Sports with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in sports wagering.

"We’re looking for the most effective means of keeping prohibited players from making wagers at our sportsbook, so the ability to identify student-athletes and support staff before they have a chance to bet is preferrable,” said Joe Brennan Jr., executive chairman of Prime Sports. “Athletic departments and coaching staff are the front line of this effort, but the more we can leverage technology and information to guard against incidents and assist in that effort, the better the regulated gaming system will work.”

Through their partnership with U.S. Integrity, Prime Sports will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with the Prime Sports -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Prime Sports’ dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

Prime Sports’ partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors.