PokerStars Stars Rewards program goes global

(PRESS RELEASE) -- PokerStars, an Amaya Inc. brand, launched its new and exciting Stars Rewards program in France, Spain and Portugal on 4 July. Stars Rewards will launch in all remaining PokerStars territories on 6 July, bar New Jersey. The loyalty program will deliver personalized rewards to players tailored to the games they play across PokerStars.com, PokerStars Casino.com and BetStars offering an enhanced, exciting gaming experience irrespective of what they play.

Players will have the chance to earn and open Chests to win a wide range of prizes that will have up to $1,000 cash. The Stars Rewards program is a fundamental shift in how players are rewarded, the promotional video offers a flavor of what Stars Rewards will look like.

"We have designed an exciting and inclusive program that will appeal to all kinds of players. We aim to make every game count and reward their loyalty whatever they feel like playing," said Severin Rasset, Director of Poker Innovation and Operations at PokerStars.

The most exciting Chests will change periodically in line with the rich roster of blue ribbon PokerStars events. In the coming months, players could find themselves opening Chests and winning amazing instant prizes, such as online satellite tickets to play in the World Championship Of Online Poker or entry to PokerStars Festival or PokerStars Championship tournaments.

The majority of players only play a few times a month. PokerStars wants to reward them when they do, and every session gives them the opportunity to receive instant, personalized rewards and the chance to win big.