PokerStars sponsors Usain Bolt in 100m race

10 Jul 2017

(PRESS RELEASE) -- PokerStars, an Amaya Inc. brand, is sponsoring Usain Bolt and the IAAF Monaco Diamond League later this month in Bolt's penultimate competitive race of his career.

The record-breaking sprinter and undisputed fastest man on the planet will take to the 100m track on 21 July at the Stade Louis II Stadium, ahead of his final race at the IAAF World Championships in London. PokerStars will sponsor the race providing bib sponsorship for all eight participants in the men's 100m race.

"PokerStars is proud to support the men's 100m race at the IAAF Monaco Diamond League and further our relationship with Usain Bolt," said Eric Hollreiser, PokerStars Director of Corporate Communications. "Usain is one of the greatest athletes in history, and we look forward to seeing him in what will be an exciting event for sport fans around the world."

The eight-time Olympic gold medallist signed as an ambassador for PokerStars last month, with the aim of promoting the brand and introducing new audiences to the game of poker in marketing campaigns and live appearances. Bolt's first campaign, #GameOn, is a head-to-head social media competition with Hollywood superstar Kevin Hart. The two celebrities are engaged in a battle of wits to see who has the most maverick mind using the metrics of their social media channels as scorecards, allowing fans to decide who wins each battle.

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	PokerStars sponsors Usain Bolt in 100m race 10 Jul 2017 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> (PRESS RELEASE) -- PokerStars, an Amaya Inc. brand, is sponsoring Usain Bolt and the IAAF Monaco Diamond League later this month in Bolt's penultimate competitive race of his career. The record-breaking sprinter and undisputed fastest man on the planet will take to the 100m track on 21 July at the Stade Louis II Stadium, ahead of his final race at the IAAF World Championships in London. PokerStars will sponsor the race providing bib sponsorship for all eight participants in the men's 100m race. "PokerStars is proud to support the men's 100m race at the IAAF Monaco Diamond League and further our relationship with Usain Bolt," said Eric Hollreiser, PokerStars Director of Corporate Communications. "Usain is one of the greatest athletes in history, and we look forward to seeing him in what will be an exciting event for sport fans around the world." The eight-time Olympic gold medallist signed as an ambassador for PokerStars last month, with the aim of promoting the brand and introducing new audiences to the game of poker in marketing campaigns and live appearances. Bolt's first campaign, #GameOn, is a head-to-head social media competition with Hollywood superstar Kevin Hart. The two celebrities are engaged in a battle of wits to see who has the most maverick mind using the metrics of their social media channels as scorecards, allowing fans to decide who wins each battle.