Poker Champion Signs Endorsement Deal

NEW YORK – (PRESS RELEASE) -- Men the Master, one of the world's most renowned poker players and winner of six World Series of Poker gold bracelets, has signed an endorsement contract with All In Fashion LLC, a new brand of clothing rooted in poker that is being introduced into select stores across the nation this fall. The announcement was made by Micky Goldschmidt, founder and CEO of All In, and Men the Master.

Under the endorsement agreement, Men the Master will be the inspiration for an All In signature line of clothing, which will feature a specally designed gold version of the All In logo (a favorite color of "The Master"). In addition, players will have the opportunity to meet Men at future All In sponsored tournaments and events.

In making this announcement, Mr. Goldschmidt said, "Men the Master is the perfect spokesperson for the All In brand. He is a personality who will only associate himself with a product that represents excellence and expresses his individuality and determination as a poker player. This is ideal for All In, a brand that has been created out of a love for the game and designed to truly embody today's poker player. Having Men the Master endorse our products and be featured in the company's future marketing efforts is a major accomplishment for the All In brand."

Men "The Master" Nguyen said, "I am very happy and excited to be working with Micky and All In Fashion I feel it is the perfect company for me to be with and I am truly excited about having All In design a new line of signature poker clothing for my fans and me."

All In Fashion is a company rooted in poker. It is founded and funded in the basements, college frat houses, underground clubs, and casino card rooms of America. It is designed with an attitude that "All In" is not just a tactic, but a way of life. All In is a byproduct of the fusion of Micky Goldschmidt (President, C.E.O.), with a lifetime of poker experience (taught the game at 4 years old), and Curtis Fletcher (Vice President, C.O.O.), with nearly three decades of experience in fashion across the globe: a brand and style of fashion that truly represents the new athlete and swagger of today's trend, and an authenticity that blows away the most consummate aficionado in either Poker or Fashion.

About Men Nguyen - http://www.menmaster.com/ Men "The Master" Nguyen has won over 75 major poker tournaments and was Card Player magazine's Player of the Year in 1997, 2001 and 2003. He has won 6 gold bracelets at the World Series of Poker and was a featured player on the World Poker Tour. Men "The Master" Nguyen's official website was launched in August and generated more than 10,000 hits in the first 24 hours, a testament to Men's popularity and proof that he is one of the most well known players on the tournament circuit.