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Playtech to launch Greentube content

14 May 2020

(PRESS RELEASE) -- Playtech, the world’s leading gambling technology company, today announces its partnership with Greentube, the NOVOMATIC Interactive division, that will see a selection of its premium online casino content available through the Games Marketplace.

Both brand-new and legacy content from the supplier’s innovative studios will be available through the Games Marketplace. Playtech customers will have access to modern smash-hits such as Diamond Link Mighty Elephant and Cash Connection: Charming Lady, as well as classic NOVOMATIC titles including Book of Ra Deluxe and Lucky Lady's Charm Deluxe, all of which have been adapted for online channels.

The special deal will see Greentube’s portfolio initially available in Mexico, Poland, Spain, and the U.K., expanding the suppliers reach in Europe and Latin America.

Shimon Akad, Chief Operating Officer at Playtech, said: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

Michael Bauer, Chief Games Officer at Greentube, said: “We are delighted about this new partnership with Playtech and joining their Games Marketplace creates significant advantages for our businesses. Playtech’s customers will get access to our player-favorite titles that have proven to deliver strong results, while we will further our reach in key strategic markets. We believe this step comes at exactly the right time as more and more European jurisdictions regulate and the Americas promises much room for growth.”
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