Playtech Retail begins rollout of Neon across Grosvenor's 55 UK casinos

(PRESS RELEASE) -- Playtech Retail, the land-based division of the world's leading omni-channel gaming software and services supplier, is to begin deploying its cutting-edge Neon casino management system across all 55 of Grosvenor's U.K. casinos.

The deal follows the recent completion of a Neon rollout across all 43 Genting Casinos in the U.K. and, once complete, will mean that more than 90% of U.K. casinos have selected Playtech Retail to supply its industry-leading casino management system.

Grosvenor Casinos will use Neon to manage customers and track player data, guest relations and cash desk operations, and support the group's responsible gaming, anti-money-laundering and security activities. The group will also implement the Neon Analytics business intelligence platform, including a suite of custom dashboards designed to meet the specific needs of its venue and head office management teams.

Grosvenor's Neon system will be the most technically advanced retail casino system in the world, delivering a browser-based HTML5 user interface via a Microsoft Azure Cloud platform. Playtech will provide a comprehensive implementation and management service for the software and platform.

Playtech Retail's industry-leading Neon platform is a core component of the Playtech ONE Omni-channel solution which connects retail and online gaming operations, maximising cross-channel player conversion, and provides operators with a single customer view of their customers.

"We are proud to partner with the U.K.'s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos," said Martin Sykes, managing director of Playtech subsidiary Intelligent Gaming Systems. "This project is another example of our unique consultative approach. We performed an extensive scoping exercise to analyse Grosvenor's requirements and worked closely with the group's operational experts to identify several opportunities to improve our systems and the casinos' business processes."

The Neon rollout is scheduled to be completed in mid-2016.