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Playtech launches new bespoke live game show

27 Apr 2022

(PRESS RELEASE) -- Playtech, the world’s leading gambling technology company, today announces the launch of a brand new bespoke live game show Well Well Well Live for Entain – Ladbrokes UK, the global sports betting, gaming, and interactive entertainment group.

The dedicated studio is hosted at the state-of-the-art Playtech Live studio in Riga, where it has been afforded the highest level of production and management. This is one of the most complex bespoke games to date and it continues to show Playtech’s commitment to delivering industry-leading Live games where every aspect of the game was built specifically, to bring a complete UX experience for the players.

This built-in partnership in conjunction with Entain and CR games uses their iconic in-house brand where the games; Well Well Well and Rainbow Rewards will showcase new bonus rounds, including– Buckets of Gold, Rainbow Pays and Magic Reels – a new wheel mechanic which allows customers to see all the enhanced win potentials.

This game follows a series of customized solutions delivered across the Entain group, including dedicated tables, such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.

Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain said: "We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games. What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I'd happily queue up for again!

I'd like to thank everyone who I had the pleasure to work with on this project! I could not be prouder of the result!”

Graciella Anthony, Head of Live Casino at Entain: It's been a pleasure working with all the teams involved - "Alone we can do well, but together we can do Well Well Well!"

Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, comments: “We are honored that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show, we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”
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