Playtech Co-Sponsors Tsunami Relief Mission
NICOSIA, Cyprus – (PRESS RELEASE) -- Playtech and its licensees have announced that they will be co-sponsoring a large-scale humanitarian relief mission to send $1.8 million in medical supplies to Sri Lankan victims of the tsunami disaster that struck South-East Asia on 26 December 2004.
The mission is being organized by Knightsbridge International (http://www.kbi.org), a non-governmental organization, in conjunction with other NGOs. Over the past month Knightsbridge has been flying into the region desperately needed medical supplies, food and medical specialists. Playtech and its licensees will sponsor one of these missions, which includes a fully-loaded 747 especially equipped for operations of this kind.
Though much international aid has flowed into Sri Lanka in the five weeks since the disaster, which claimed over 150,000 lives and wreaked havoc on a further 5 million inhabitants, more yet will be needed throughout the year as the country struggles to provide long-term hospitalization, care and counseling for tens of thousands of its civilians.
Knightsbridge International, co-founded and chaired by philanthropist Sir Edward Artis, provides humanitarian assistance and disaster relief worldwide. It has run large-scale operations in harrowing and devastated places such as Afghanistan, Rwanda, Chechnya and the Philippines.
The medical supplies being provided by the relief mission will support over 10,000 people for over a year. Once on the ground the aid will be distributed through a large and well organized network of local centers - early volunteers included heavyweight boxing champion Evander Holyfield and Cincinnati Reds owner Carl Lindner.
A spokesperson for Playtech commented: "We and our licensees felt that the most effective way to helping out in this tragedy was to team up with the best. Knightsbridge has run missions in places no other aid organizations dared to venture. We know that they'll get the aid to where it has to get to."
On 3 January three members of the Knightsbridge International team departed on a two-week relief mission to India, Sri Lanka and Sumatra.
