Playtech adds sports betting to portfolio

As reported by the Gaming Intelligence: "Online gaming software developer Playtech Limited, who today reported an annual net profit for 2008 of €40.7 million, is to integrate sports betting into its existing platform of games, positioning the company to offer a complete suite of gaming products to current and future licensees.

"The move follows an asset acquisition agreement between Playtech and Player2Players, the Cyprus based developer of betting exchange and sportsbook software platforms with research and development facilities in Israel.

"Already a leader in the online poker market with its iPoker Network, Playtech will now be able to offer its licensees a full suite of gaming products including casino, poker, bingo, mobile gaming, live gaming, sports betting and land based gaming.

"Mor Weizer, Chief Executive of Playtech, said the addition of sports betting brings important growth opportunities for the company in regulated jurisdictions, creating new cross-selling opportunities, enabling licensees to diversify their businesses, and helping the company to attract new customers..."