PlayOJO launches 'It's Alive' global marketing campaign in the UK

(PRESS RELEASE) -- Online casino brand PlayOJO’s new ‘It’s Alive!’ global marketing campaign launched in the U.K. on TV and digital. The new TV ad plays on movie tropes of mad scientists reanimating monsters and aims to drive awareness of the SkillOnNet brand’s live casino and gameshow products.

The ad spot depicts the monster coming alive when he experiences the PlayOJO live casino, before being transported into a colorful CGI gaming world.

The playful campaign, developed by London-based creative agency Isobel, kicked off Friday, 30 June in the U.K., with other markets going live later in the summer.

Since its launch in 2017 as a “fairer” online casino that offered players no wagering requirements and no hard to follow terms and conditions, PlayOJO has been backed by innovative and striking TV advertising ‘’feel the fun ‘’developed by some of the top creatives in the U.K.

Its campaigns have introduced us to characters such as ‘Clint,’ a mean-spirited rogue PlayOJO employee who resigns in disgust at the downright fairness of it all. A dancing Alpaca was next followed by the remarkable ‘’thumbs up ‘’ with the current ongoing ‘Madame OJO,’ who is the personification of fun.

Today, PlayOJO is a household brand name that’s available in multiple jurisdictions around the world. It has a thriving live casino offering that includes dozens of table game variations, as well as hugely popular Game shows, such as Crazy Time, Monopoly Live, and Mega Wheel.

“We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product,” said Peter Bennett, CMO of PlayOJO.