Players Network, AcSell Media sign deal
New Media, such as Video-On-Demand, is rapidly becoming more and more desired as a platform where advertisers can most effectively reach their targeted audience because of its increasing popularity among consumers, and its highly definable demographics. Viewers of On Demand programming have already displayed interest in the category they're watching by having chosen to view content that appeals to their lifestyle interests, allowing sponsors of that programming to effectively market their products to the most targeted and responsive consumer base possible.
AcSell Media will sell both Charter Sponsorship Packages, as well as traditional advertisement spots on Players Network short-form and long-form programming. AcSell Media will also work closely with Players Network's creative team to seamlessly integrate and imbed sponsors' brands and messages into original programming content.
Players Network's programming is currently viewed by over 2 million consumers a month. These early-stage viewers of New Media content tend to be the younger and more techno-savvy audience that many advertisers want to reach. As digital delivery platforms continue to proliferate, the audience demographic will continue to expand to include a wider range of consumers, and attract a wider range of sponsors, especially when all television distribution is mandated to go digital in 2009.
"AcSell Media's proven ability to excite advertisers about the current and future value of New Media makes them the perfect company for us to work with. They are way ahead of the curve in New Media ad sales and recognize the value to sponsors of Players Network's Las Vegas and Gaming Lifestyle category. We have no doubt that AcSell Media will be able to monetize our content and bring extensive revenue into our company," said Players Network's CEO Mark Bradley.
AcSell Media CEO Marc Krigsman was equally enthusiastic in his assessment of this new relationship. Krigsman stated, "The integration of AcSell Media and Players Network's content allows us to utilize our complete arsenal of media solutions. Our ability to bring advertising content to our clients has been at the cornerstone of our success. Our cross platform solutions will enhance the ability of Players Network to reach its targeted audience with unique advertising messages. This is an exciting opportunity for both our companies."