PKR partners with Nuts and Loaded magazines
LONDON, England -- (PRESS RELEASE) -- Next-gen online poker site PKR.com has today unveiled a major new partnership with IPC Media's award winning men's magazine brands, Nuts and Loaded.
The partnership sees the launch of Nuts and Loaded branded poker rooms that allows readers and fans to play their favourite game surrounded by images of the magazines' lovely ladies. Players can also personalise their avatars with Nuts and Loaded t-shirts.
The partnership goes live with a major launch in both the print and online versions of Nuts and Loaded. Going forward, readers can expect to get poker tips and tricks from the members of Team PKR Pro, as well as stories of their fantastic exploits as they go from tournament to tournament. There will also be special promotions for readers throughout the year.
PKR marketing director Simon Prodger says, "We think that the collaboration with IPC Media is a perfect matchup of brands. Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience."
Nuts publisher, Clair Porteous adds, "Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online. Both are iconic men's lifestyle brands and collaborating with a partner of the calibre and scale of PKR really ticks all the boxes."
Check out www.pkr.com/nuts or www.pkr.com/loaded for all the details.