PixelPlay offers WPT ITV

NEW YORK, New York – (PRESS RELEASE) -- PixelPlay, the leading provider of interactive entertainment services and technology for emerging platforms around the world, announced today that the World Poker Tour(R) (WPT) Interactive TV Edition is now available on multiple television operators throughout North America.

This new WPT ITV game will be offered on PixelPlay's DishGAMES subscription service on DISH NetworkTM in the United States and as a Play Per Day game on Bell Express Vu in Canada.

The WPT Interactive TV Edition game allows players to challenge virtual poker pros like David Williams, Antonio Esfandiari, Michael Mizrachi, and Evelyn Ng -- all seasoned players who regularly appear on the WPT, which airs on the Travel Channel. The WPT ITV game also includes an interactive tutorial and leader boards which will post chip leaders on a weekly and cumulative basis.

"PixelPlay's goal of bringing the best gaming brands to our Interactive Television services makes working with the WPT a natural fit," said Ron Chaimowitz, CEO of PixelPlay. "By partnering with the WPT brand, we are creating anchor games for our DishGAMES service on Dish Network and our Play Per Day offering on Bell Express Vu. PixelPlay plans to utilize its worldwide exclusive ITV license with the WPT on operators around the world."

"We are delighted that the WPT will be available on Interactive Television platforms so our passionate poker fans can experience the game in their living rooms within a television environment," said Andrea Green, VP of Global Consumer Products, WPT Enterprises, Inc. (WPTE). "This continues the World Poker Tour's successful track record of providing our poker fans with new and innovative ways to enjoy poker."

The licensing relationship between PixelPlay and WPT is managed by Brandgenuity LLC, WPT's strategic product licensing and merchandising agency of record. According to Louis Drogin, the agency's Managing Director, "Interactive TV is the new frontier and the perfect platform to extend the WPT experience into homes around the world".

In addition to WPTE, PixelPlay has established licensing agreements with many of the world's leading brands ranging from notable family entertainment to classic arcade games, with the goal of providing unmatched content to the burgeoning casual game and "edutainment" markets on the interactive television platforms.