PartnerMatrix named Affiliate Technology of the Year

(PRESS RELEASE) -- PartnerMatrix has been named Affiliate Technology of the Year at the Affiliate Leaders Awards 2026, announced at SBC's Affiliate Leaders Summit, with winners chosen by a public vote and an independent judging panel.

The award recognizes how the company has shaped PartnerMatrix into a complete affiliate ecosystem around what operators need, so they can start with what fits today and add more as they grow, on whichever iGaming platform they run.

Vahe Khalatyan, CEO of PartnerMatrix, said: "This award means a lot to our team, especially in this category, because it reflects the journey PartnerMatrix has taken from affiliate software to a complete affiliate ecosystem. Having the affiliate community recognize that evolution makes it even more meaningful. We judge our work by our partners' success, and this recognition belongs to our people and to every operator who has trusted us with their affiliate channel."

PartnerMatrix's move from affiliate software to a complete affiliate ecosystem came from listening to operators at different stages of growth. Some needed reliable tracking from day one. Others needed visibility into how their brand performs on affiliate pages, support for offline agents, or a team to run the program for them.

PartnerMatrix now offers this through the Complete Affiliate Ecosystem, including Management and Tracking Software, along with the Intelligence Tool, Agent System and Affiliate Management Service. The Affiliate Intelligence Tool shows operators how their brand is placed on affiliate pages compared with their competitors. The Affiliate Management Service puts an experienced team in charge of running the program for operators who would rather focus their own people elsewhere. For PartnerMatrix, innovation means making each of these products better at the job an operator brought it in for, and making sure they work well side by side when used together.