Pariplay expands gaming content partnership with Microgaming
24 Aug 2016
Since Pariplay launched FUSION in Q1 2016, Microgaming has been one of the key third-party content providers integrated with the content network. The entire selection of Microgaming’s unique casino games are accessible to iGaming operators via FUSION, which also features Pariplay's own portfolio of more than 100 iGaming titles.
Following the two company's expanded agreement, Pariplay's gaming content will integrate with Microgaming's Quickfire platform, which provides iGaming operators with instant access to over 500 titles developed by Microgaming, as well as content from over 20 development partners. Pariplay's online scratch cards, which are a key development focus for the company's in-house studio, are an integral element in the new deal. Atari Star Raiders, Zodiac Fortune, The Alchemist, Happy Birthday, and Barnville are among the Pariplay scratch card games that will integrate with Quickfire.
The Microgaming-powered platform will also integrate Pariplay's online casino titles. These include branded slots such as Atari Black Widow and The Three Stooges: Disorder in the Court, as well as Pariplay's proprietary titles, including Las Cucas Locas, Fish & Chips, Red Hot Chili Chips, and The Magical Forest.
The release of Pariplay's Atari Asteroids instant win game in July 2016 demonstrates the continuing expertise of the company's studio in developing games in this vertical. The Atari Asteroids title and all other Pariplay-developed instant win games such as Tiki Madness, Arctic Madness, Honey Money, and Atari Asteroids will now be available to iGaming operators using the Quickfire platform.
As Pariplay bring new games to market, these will integrate with Quickfire. The Atari-branded Star Raiders video slot is just one of the company's titles slated for release in Q3 2016 that will subsequently integrate with the Microgaming-powered platform.
"We're excited to see our partnership with Microgaming, which has significantly diversified our FUSION content network, continue to evolve by Pariplay becoming a Quickfire development partner, and having our games added to their platform," said Adrian Bailey, General Manager at Pariplay Ltd. "With over 400 brands live on the open platform, Quickfire will extend the reach of our online scratch cards, slots and other games into new global markets."
Tom Chamberlain, Head of Quickfire at Microgaming, added, "Having content from a range of development partners is a core strategy for Quickfire, providing our operators with the very best gaming content available through one single integration. We're thrilled to be extending our already strong relationship with Pariplay. Their games are a fantastic addition to the platform, and we look forward to working with the Pariplay team long into the future."
Pariplay expands gaming content partnership with Microgaming
is republished from iGamingNews.com.