Pala launches free online social casino

(PRESS RELEASE) -- Officials of Pala Casino Spa and Resort in Northern San Diego County, CA, today announced it has launched its new free to play MyPalaCasino online social casino that is available to the public on the internet, on Facebook, and on iOS and Android mobile apps. MyPalaCasinofeatures a wide variety of slot games, Blackjack, roulette, video poker, craps and Texas Hold'em poker as well as slot and poker tournaments and collectable puzzle games. Officials also announced that virtual sports games also will be added to the social casino in the near future.

The social gaming software and systems are provided by Pala Interactive LLC, an online social and real money gaming software developer that was founded in 2013 in anticipation of the growing online social and real money gaming opportunities in the United States. MyPalaCasino is integrated with the casino's Pala Privileges player rewards program to further enhance each guest's online gaming experience.

"We are really excited about the launch of this new gaming product. We believe the games will provide another high-quality gaming experience for our guests especially those who are not able to visit our resort. The social casino also will reach Southern Californians, who may not have experienced everything that our resort has to offer," said Bill Bembenek, Pala's chief executive officer.

Bembenek added that Pala Interactive was selected to provide the social casino due in large part to its ability to efficiently customize online gaming products for its clients.

"Pala Interactive has demonstrated its ability to develop, operate and support various online gaming products evidenced by its successful launch of a comprehensive cash, online casino and bingo offering in New Jersey and its development of subscription and social gaming products for other various customers."

After establishing an account with a user name and password, guests can earn rewards that will be redeemable for a variety of Pala entertainment services including added play, spa services, food and beverage, and hotel rooms. Guests will not need a Pala Privileges card or PIN to play, but they will have to come into the casino and register as a member to redeem rewards. Reward points will be applied to the Privileges card for easy redemption. Pala Privileges membership is free at the Privileges Center and members must be minimum age 21.

"We are pleased to have the opportunity to deliver our social platform to Pala. The resort is our first B2B customer to launch our next generation of online social casino solutions that will allow its guests to enjoy exciting slot games, familiar table games Texas Hold’em poker and collectable puzzle games. We intend to be the first social gaming B2B provider to launch virtual sports.

"Our platform allows Pala to integrate the social game experience into its land-based loyalty system thereby extending its brand beyond the physical casino and providing guests the opportunity to earn rewards towards their next visit," said Jim Ryan, Pala Interactive's chief executive officer.