Paddy Power Targets Online Poker Profits
12 Jan 2005
The bookmaker is planning a 'soft launch' of Paddy Power Poker, which will involve an initial 200 players who have been pre-registered. Analysts estimate that about £100m (€143m) a year is bet on online poker in the UK alone.
"The company is targeting Irish and British players but the games will also be open to residents of some other European countries.
"Paddy Power will act as a facilitator for players, offering them the opportunity to play live over the internet with players hosted by other sites. This makes it no-risk betting for the bookmaker, which will typically earn about 2% of each pot.
"...Paddy Power has already enjoyed success with its online casino, which was launched in January 2004..."