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Paddy Power Bingo launches loyalty program

8 Jun 2011

(PRESS RELEASE) -- Paddy Power Bingo today announced the launch of Paddy’s Star Rewards, the first loyalty scheme designed exclusively for Paddy Power Bingo players.

With the new scheme Star Points are accumulated by players depending on their Star Level. Each Star Level also has its own Star Privileges, which include guaranteed FREE bingo rooms every month, Birthday and Christmas bonuses and a range of exclusive Star Rewards offers and promotions.

As players accumulate Star Points they climb Star Levels, higher the level the better the rewards and privileges!

The big difference with Paddy’s Star Rewards is there’s no such thing as a falling star. This is a lifetime scheme, so once a player has reached a Star level, they won’t ever drop down from it, which is different to most other bingo loyalty schemes.

Head of Bingo at Paddy Power, Sarah Bateson says “We’re really excited about the launch of Paddy’s Star Rewards today. The new programme has been built based on player feedback, so now all players, including those who play side games and casino games can benefit from rewards and bonuses of their choice.”

Players can start earning Paddy’s Star Rewards at www.bingo.paddypower.com.
 
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