OpenBet enjoys record Cheltenham Festival performance
18 Mar 2015
The 2015 Festival saw an increase in the percentage of bets that were placed on mobile devices, with an average of 63% of bets being placed via the channel. Meanwhile, the number of sports bets per minute going through the platform peaked at 20,000, an increase of 40% on last year’s peak.
The prestigious horseracing fixture is OpenBet’s second busiest of the year, in terms of simultaneous transactions, after the Grand National.
“The Cheltenham Festival is a critical week in the calendar for OpenBet and our customers. We are incredibly proud of our performance and reliability throughout such a significant and demanding event. The fact that a global retail giant like Amazon averaged 3,840 orders per minute[i] on Black Friday shows the sheer scale of our sports betting and account platform.
“The mobile statistics underline the ongoing shift in player behavior – and the benefits of our commitment to an omni-channel strategy in delivering technology that supports player needs and provides the performance OpenBet is known for,” said OpenBet CEO Jeremy Thompson-Hill.