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Online casino ads breach UK rules

23 Apr 2008

UNITED KINGDOM -- As reported by the BBC News: "A press advertisement that linked online betting with increased sexual prowess has become one of the first to breach new tighter gambling codes.

"The UK Advertising Standards Authority said Paddy Power was "irresponsible" to suggest gambling won admiration.

"The advert for financial spread betting featured a man drinking champagne in a limousine, flanked by two women.

"Paddy Power said the promotion targeted a 'very specific' audience who would

"understand its 'whimsical' nature. The ASA also upheld a second complaint about a series of television adverts for InterCasino, a Malta-based internet casino, which featured slapstick humour. It agreed they were likely to appeal to children.

"...Advertising rules were tightened as gambling websites, bookmakers and casinos were permitted to publicise themselves on TV for the first time..."

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