Official! Channel425 - Now The UK'S No1 Betting Channel

18 Apr 2005

UK -- (PRESS RELEASE) -- Just six months after becoming the first UK bookmaker to own and manage it's own Interactive TV station, Channel 425 (on the sky platform), William Hill have taken themselves to the No1 spot by securing two new deals to bring more live betting related content to the armchair punter, than any other channel in the UK.

Hills have signed contracts with Sky Channel (Australia) and Brazilian Football Events to broadcast more than 70 hours of live sporting content to the UK punter. All this comes only a week after Hills released the data from a record breaking Grand National day, confirming that they are the UK's top betting company with remote channels, when successfully answered more than 112,000 telephone calls and processed over 300,000 bets including holding over 25,000 concurrent online users.

David Harding, Chief Executive, William Hill commented; "The Grand National proved how advanced our telephone and internet operations are and in order to harness the maximum potential from these channels it is important that we continue to develop our programming for our interactive TV platform on Channel 425. The new content brings our weekly live broadcast content to well over 110 hours a week. Not bad for a station that only launched in October."

Peter Nolan, e-gaming Operations Director said; "We know, from monitoring the peak times of our internet poker and casino operations, that there are many thousands of UK insomniacs, shift workers or early risers who are a potential audience for the specific hours of the Australian racing and we believe it could easily carve a niche market. I for one, would rather get up in the morning and switch on some live racing than watch the normal breakfast TV available in the UK."

One of the best know Australian ex-pats currently in the UK is the BBC commentator Jim McGrath, who commented; "It's a tremendous coup by Hills. I often get up in the early hours to listen (via the Internet) to the top Australian races and being able to actually watch them, means I will look forward to them with even greater interest. Hills have achieved in six months what some channels have been talking about, a 24hour-betting channel, for ten years."

Hills have already won praise for their incredibly popular Racing Live programme, which brings punters the very best in UK greyhound racing five nights a week. In March, the company launched Poker425, the poker aficionado's weekly magazine programme and expect to bring the synergy's between the internet and interactive closer together on poker format later this year.

Now William Hill has secured the rights to broadcast Australian Horse, Harness and Greyhound Racing to the UK seven days a week, plus exclusive rights to the Brazilian Premier League, the league that brought us Pele, Zico, Ronaldo, and many more every Sunday night.

In total, it means Channel 425 has now leapt well past rival channels Racing UK and Attheraces in providing armchair punters with a daily diet of live betting sport.

* now brings you -

Live Racing Australian Racing – Minimum 10hrs a day, 7 days a week 70.00 Hours

Live Racing UK Greyhound Racing – Minimum 3½ hrs a day, 5 days a week 17.30 Hours

Live Action Brazilian Football – Minimum 2hrs every Sunday 2.45 Hours

Live Talk Talksport TV's 'The Game' – 3 hrs a day, 7 days a week 21.00 Hours

Latest News Poker425 Magazine Show - 30mins Daily 3.30 Hours

Weekly Total 114.45 Hours

* Channel 425 ( aprox 110 hours), Attheraces (91 Hours), Racing UK (Aprox 69 hours)

BACKGROUND TO THE AUSTRALIAN RACING PRODUCT

Australian horseracing is as famed for its competitiveness as the Australian cricket team are for the Ashes. The Melbourne Cup remains the 'race that stops a nation' and indeed no matter where you are in the Southern Hemisphere country, shops will shut, schools will halt lessons and buses pull over to the side of the road, so everyone can tune in and shout home their fancy in one of the most famous races in the world.

In recent years, the European Challenge has got stronger and stronger. Twice, the Irish trainer Dermot Weld has landed the Cup (Vintage Crop in 1993 & Media Puzzle in 2002) and many other top trainers like Mark Johnston, John Dunlop and the powerful Godolphin stable with Frankie Dettori annually pursue it.

William Hill has the rights to televise the International SKY Channels coverage from Australia onto Channel 425. The international feed carries around 100 race meetings per week (almost 1000 betting events) and it is our intention to broadcast horses, dogs and harness racing on a daily basis, thus creating betting opportunities across the Hills Internet and telebetting operations (hours restricted).

Channel 425 will also broadcast SKY Channels magazine style programs that offer useful insights into the racing codes in this jurisdiction.

The minimum 10 hours a day of content will bring live pictures of horseracing, greyhound racing and harness racing Hills have the rights to show the content throughout their betting shop estate should they wish to.

Looking ahead, it means the top Australian races like the Melbourne Cup, Caulfield Cup, Cox Plate and the Golden Slipper will all be live to Australian ex-patriots and UK racing fans on Channel 425.

BACKGROUND TO THE BRAZILIAN FOOTBALL PRODUCT

Brazilian football has long been regarded as among the most entertaining and competitive in the World and It's not by chance that the Samba Boys have won more World Cups ('58, '62, '70, '94, '02) than any other nation.

Famed for their flare and extravagance, the Brazilians have wooed decades of soccer fans all over the world and superstars like Pele, Zico, Roberto Carlos, the list is endless…..

THE 2005 CHAMPIONSHIPS

The Brazilian league will start on Sunday 24th April and the burning question this year will be if the new star-studded Corinthians of Carlos Tevez and Carlos Alberto (ex-Porto) can fulfil their promise.

Channel 425 will be showing both weekly highlights and the live feature game every Sunday throughout the season and William Hill will be offering a full range of bets on each game including outright odds, correct score, first goal scorer and in-play betting on williamhill.co.uk.

For information on the 2005 Brazilian League see: http:www.futebolthebrazilianwayoflife.com

GET TO THE WORLD SERIES OF POKER WITH WILLIAMHILLPOKER.COM

How would you like the chance to walk away with a cool $5million and the title of World Champion…..all for £6?

Well now you can, because the William Hill Poker Room is delighted to announce the launch of 2005 WSOP satellites. We are offering the opportunity for you to win through to a major WSOP final and play the world's finest for big money, from just $11 (£6). We will even pay for your travel and hotels!

Last year 2,576 entered the 35th Championship event, playing for a total prize pool of more than $49 million in forty five events.

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	Official! Channel425 - Now The UK'S No1 Betting Channel 18 Apr 2005 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> UK -- (PRESS RELEASE) -- Just six months after becoming the first UK bookmaker to own and manage it's own Interactive TV station, Channel 425 (on the sky platform), William Hill have taken themselves to the No1 spot by securing two new deals to bring more live betting related content to the armchair punter, than any other channel in the UK. Hills have signed contracts with Sky Channel (Australia) and Brazilian Football Events to broadcast more than 70 hours of live sporting content to the UK punter. All this comes only a week after Hills released the data from a record breaking Grand National day, confirming that they are the UK's top betting company with remote channels, when successfully answered more than 112,000 telephone calls and processed over 300,000 bets including holding over 25,000 concurrent online users. David Harding, Chief Executive, William Hill commented; "The Grand National proved how advanced our telephone and internet operations are and in order to harness the maximum potential from these channels it is important that we continue to develop our programming for our interactive TV platform on Channel 425. The new content brings our weekly live broadcast content to well over 110 hours a week. Not bad for a station that only launched in October." Peter Nolan, e-gaming Operations Director said; "We know, from monitoring the peak times of our internet poker and casino operations, that there are many thousands of UK insomniacs, shift workers or early risers who are a potential audience for the specific hours of the Australian racing and we believe it could easily carve a niche market. I for one, would rather get up in the morning and switch on some live racing than watch the normal breakfast TV available in the UK." One of the best know Australian ex-pats currently in the UK is the BBC commentator Jim McGrath, who commented; "It's a tremendous coup by Hills. I often get up in the early hours to listen (via the Internet) to the top Australian races and being able to actually watch them, means I will look forward to them with even greater interest. Hills have achieved in six months what some channels have been talking about, a 24hour-betting channel, for ten years." Hills have already won praise for their incredibly popular Racing Live programme, which brings punters the very best in UK greyhound racing five nights a week. In March, the company launched Poker425, the poker aficionado's weekly magazine programme and expect to bring the synergy's between the internet and interactive closer together on poker format later this year. Now William Hill has secured the rights to broadcast Australian Horse, Harness and Greyhound Racing to the UK seven days a week, plus exclusive rights to the Brazilian Premier League, the league that brought us Pele, Zico, Ronaldo, and many more every Sunday night. In total, it means Channel 425 has now leapt well past rival channels Racing UK and Attheraces in providing armchair punters with a daily diet of live betting sport. * now brings you - Live Racing Australian Racing – Minimum 10hrs a day, 7 days a week 70.00 Hours Live Racing UK Greyhound Racing – Minimum 3½ hrs a day, 5 days a week 17.30 Hours Live Action Brazilian Football – Minimum 2hrs every Sunday 2.45 Hours Live Talk Talksport TV's 'The Game' – 3 hrs a day, 7 days a week 21.00 Hours Latest News Poker425 Magazine Show - 30mins Daily 3.30 Hours Weekly Total 114.45 Hours * Channel 425 ( aprox 110 hours), Attheraces (91 Hours), Racing UK (Aprox 69 hours) BACKGROUND TO THE AUSTRALIAN RACING PRODUCT Australian horseracing is as famed for its competitiveness as the Australian cricket team are for the Ashes. The Melbourne Cup remains the 'race that stops a nation' and indeed no matter where you are in the Southern Hemisphere country, shops will shut, schools will halt lessons and buses pull over to the side of the road, so everyone can tune in and shout home their fancy in one of the most famous races in the world. In recent years, the European Challenge has got stronger and stronger. Twice, the Irish trainer Dermot Weld has landed the Cup (Vintage Crop in 1993 & Media Puzzle in 2002) and many other top trainers like Mark Johnston, John Dunlop and the powerful Godolphin stable with Frankie Dettori annually pursue it. William Hill has the rights to televise the International SKY Channels coverage from Australia onto Channel 425. The international feed carries around 100 race meetings per week (almost 1000 betting events) and it is our intention to broadcast horses, dogs and harness racing on a daily basis, thus creating betting opportunities across the Hills Internet and telebetting operations (hours restricted). Channel 425 will also broadcast SKY Channels magazine style programs that offer useful insights into the racing codes in this jurisdiction. The minimum 10 hours a day of content will bring live pictures of horseracing, greyhound racing and harness racing Hills have the rights to show the content throughout their betting shop estate should they wish to. Looking ahead, it means the top Australian races like the Melbourne Cup, Caulfield Cup, Cox Plate and the Golden Slipper will all be live to Australian ex-patriots and UK racing fans on Channel 425. BACKGROUND TO THE BRAZILIAN FOOTBALL PRODUCT Brazilian football has long been regarded as among the most entertaining and competitive in the World and It's not by chance that the Samba Boys have won more World Cups ('58, '62, '70, '94, '02) than any other nation. Famed for their flare and extravagance, the Brazilians have wooed decades of soccer fans all over the world and superstars like Pele, Zico, Roberto Carlos, the list is endless….. THE 2005 CHAMPIONSHIPS The Brazilian league will start on Sunday 24th April and the burning question this year will be if the new star-studded Corinthians of Carlos Tevez and Carlos Alberto (ex-Porto) can fulfil their promise. Channel 425 will be showing both weekly highlights and the live feature game every Sunday throughout the season and William Hill will be offering a full range of bets on each game including outright odds, correct score, first goal scorer and in-play betting on williamhill.co.uk. For information on the 2005 Brazilian League see: http:www.futebolthebrazilianwayoflife.com GET TO THE WORLD SERIES OF POKER WITH WILLIAMHILLPOKER.COM How would you like the chance to walk away with a cool $5million and the title of World Champion…..all for £6? Well now you can, because the William Hill Poker Room is delighted to announce the launch of 2005 WSOP satellites. We are offering the opportunity for you to win through to a major WSOP final and play the world's finest for big money, from just $11 (£6). We will even pay for your travel and hotels! Last year 2,576 entered the 35th Championship event, playing for a total prize pool of more than $49 million in forty five events.

Related Links

Official! Channel425 - Now The UK'S No1 Betting Channel