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NYX reports 36% increase in bets during record-breaking Cheltenham Festival

21 Mar 2017

(PRESS RELEASE) -- NYX Gaming Group, the market leading end-to-end supplier to sportsbook, gaming, lottery and bingo operators across the globe, handled 227.16 million account transactions at the Cheltenham Festival via its OpenBet platform.

The 2017 Festival was OpenBet's most successful ever, as it handled more than 35.64 million sports bets, an increase of 4.5 million, or 13%, in 2016.

This year's event was the most mobile-centric yet, with 76% of all bets placed through the channel, while the number of sports bets per minute placed through OpenBet's platform peaked at 37,000, up 36% from last year.

The prestigious horse racing fixture is a key event for OpenBet in terms of performance, stability and transaction volumes.

In 2016, the OpenBet platform reached new highs with peaks of 62,000 bets per minute over the Grand National, and 19,600 bets per second with Sportsbet.com.au during the Melbourne Cup, the highest ever peak via a single operator.

NYX CEO, Matt Davey, commented, "OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability.

"The mobile statistics underline the ongoing shift in player behavior – and the benefits of our commitment to a product-led strategy in delivering technology that supports player needs and delivers the performance OpenBet is known for."
 
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