Nova Scotia Sports Media expands in New Jersey
28 May 2019
The ACSIE license permits NSSMP to expand its business partnerships with legal sportsbooks and online gaming operators within the state of New Jersey, allowing industry-leading information sites like Covers.com to activate innovative affiliate relationships involving revenue share and fees for referred customers to those partnered operators.
“The New Jersey market is a significant opportunity for us to expand on other regulated international sports betting operator agreements that we've had in place for many years,” says Mark Harper, General Manager of Nova Scotia Sports Media Pros and Covers Media Group.
“The remarkable expansion of legal sports betting in the U.S. market, since the repeal of PASPA in May 2018, now presents sizable growth implications for our flagship website Covers.com, which has been in market for almost 25 years and gives added sportsbook choices for our 18 million users. This approval allows us to boost our exposure in the lucrative U.S. marketplace. The application for an ancillary CSIE license is an insight into our plans in New Jersey and other states, as they launch online gaming and sports betting.”
