Ninja Casino unveils major marketing strategy for Scandinavia
4 Oct 2017
The campaign forms a vital element in Global Gaming's growth strategy, with the company readying its IPO as it plans to list on Nasdaq First North to help fund its global expansion plans.
The initial 30-second TV spot features the iconic Ninja character, who performs action hero-like moves to jump over buildings and cars, providing lightning-quick winnings to a lucky winner. The character is sent out by Daimyo, the Japanese ninja leader, who is based at the operator's Dispatch Central office.
Over the next 10 months, the series of advertisements will be shown across major TV channels in Sweden and Finland, including TV3 and Kanal5, Discovery and Eurosport, as well as Spotify, Bauer and MTG radio networks. Display adverts will also appear in Swedish newspapers, such as Expressen and Aftonbladet, in addition to online video campaigns with matching material.
The concept was created by Global Gaming creative consultant Macs Moser and produced in collaboration with film production agency Chilibow. It is designed to highlight Ninja Casino's unique gaming experience, which requires no registration and processes cash payouts within 15 minutes.
"The Ninja Dispatch Center campaign is about portraying Ninja Casino as a modern, well-oiled and efficient casino. Given our USPs, the overall messaging and visuals stays clear of the typical, worn-down industry clichés and instead throws you into an action-packed film starring a strong female ninja overcoming any and all obstacles on her mission to deliver that win swiftly," said Moser.
Morten Madsen, CMO at Global Gaming, said, "We're looking to build on the success we've enjoyed so far in Sweden and Finland with our most ambitious and creative marketing campaign yet.
"We are confident this substantial investment will lead to a significant increase in visitors and turnover. The high production values and entertaining stunts are sure to capture the imagination of our target audience and lead to interest in our offering."
Global Gaming offers B2C and B2B products to the gambling industry, with its bespoke payment solution revolutionising the customer sign-up and depositing processes.
Its flagship B2C brand Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.