New Poker TV Show Launches on Winner Channel

LONDON, England – (PRESS RELEASE) -- Two Way TV and MiXTV Ltd., a wholly owned subsidiary of Zone4Play, Inc (Zone4Play" or the "Company") (OTCBB: ZFPI.OB), in a deal with Poker Zone Television, are launching Face Up Hold 'Em, a play-along TV poker show, run under The Winner Channel betting brand operated by Two Way TV and Zone4Play. The two-hour play-along show will be broadcasted daily on Sky's Poker Zone TV channel.

During the show, a Texas Hold 'Em poker game is played live with every hand revealed to viewers at home. Viewers can play-along by predicting which player will win at the start of every round. At every step of the game viewers get to see the mathematical strength of each players' hand to help make their predictions. The show features live expert commentary from Poker Zone TV's pundits. Interaction is via IVR and home players can bet on the outcome of each game for real money

Jim Sibcy, managing director of Poker Zone TV, commented: "Face Up Hold 'Em adds a new dimension to poker programming - it's educational for players, and it offers everyone at home the chance of playing along for real money. We think this is a great addition to our channel".

Jean de Fougerolles, Two Way TV's chief executive officer, added: "The TV show is a great piece of entertainment for all types of poker players. By showing the strength of each hand as the game is played, even seasoned players will learn a thing or two - for example, it's revealing to see how dramatically the strength of a great opening hand, like a King / Ace can change when another King appears in one or your opponents' pocket cards. You just don't get this in regular poker shows."

Cario, Founder and CEO of MIXTV Ltd., added: "Innovation, usability and entertainment are the essential ingredients of any successful betting TV show. We are confident that our unique poker game will be hugely popular with Poker Zone television viewers. "

Two Way TV and Zone4Play launched their betting brand, The Winner Channel, on the ntl and Telewest broadband cable platforms last year and also offer as part of The Winner Channel complete gaming network, betting products on mobile phones and the internet. This new deal follows last week's news that Endemol UK granted the rights to create and run a betting format on The Winner Channel based on Channel 4's game show Deal or No Deal. In May The Winner Channel announced an exclusive partnership with Teletext. Other affiliates of The Winner Channel include Flextech TV, Channel 4 and Mad4Games.