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New Level Radio agrees to deal with The Signature at MGM Grand Las Vegas

11 Nov 2020

(PRESS RELEASE) -- New Level Radio, the music and marketing industry leader that has delivered 100% customizable radio networks to businesses across the U.S. for more than 13 years, has agreed to a new partnership with The Signature at the iconic MGM Grand Hotel & Casino Las Vegas. The Signature is an all-suite, casino-free resort located within the massive footprint of MGM Grand, the largest single hotel in the U.S. that is already a long-time partner of New Level Radio.

“We’re excited to add another renowned brand to our long list of clients in the great city of Las Vegas," said New Level Radio Vice President and co-founder Nathan Green. "It’s important, now more than ever, for casino and hospitality venues to enhance the customer experience to the fullest. Our music and messaging expertise and targeted strategies will help The Signature accomplish that goal.”

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states, including a growing number of casino properties such as The Mirage, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino and Tropicana Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort in Arizona and Beau Rivage Resort & Casino on the Mississippi Gulf Coast.

New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus, as well as any specific COVID-19 safety protocols. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.
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