New Ladbrokes Casino app focuses on customer segmentation

(PRESS RELEASE) -- Ladbrokes Casino has launched a new mobile casino application for iOS devices which has already been downloaded by over 30,000 customers.

In addition to improved graphics, faster loading times, easier navigation and smoother gameplay, players can now enjoy a custom-tailored gaming experience like no other.

According to Ladbrokes Digital COO Pablo Grunbaum, the new app provides push notifications and promotions that are segmented according to a customer’s gaming preferences and behavior.

Grunbaum went on to say that Ladbrokes Casino “wants to give players the individual attention they deserve, rather than overwhelming them with irrelevant offers. Personalization is the future of online gaming and Ladbrokes is leading the way.”