New Jersey sportsbooks' Super Bowl revenue jumps
12 Feb 2026
Preliminary wagering statistics reported by Atlantic City casinos, New Jersey equine racetracks, and online sports wagering mobile applications show that wagering on this year’s Super Bowl totaled approximately $126.5 million, with a projected sports wagering payout to winning customers of $87.8 million.
The actual hold percentage, or the portion of money gambled that the casino retains, was 31.6% for 2026 compared to 14.9% last year. Operator revenues were $38.7 million in 2026 compared to $25.2 million in 2025.
These revenue figures include New Jersey’s 11 retail sports books and 14 sports wagering mobile applications.
