Netherlands market reaches 1.8 million apps and websites

(PRESS RELEASE) -- The Dutch legal gambling websites and apps reached more than 1.8 million people on PC/Laptop, smartphone and tablets in August 2022. In August 2022, 16 providers of legal gambling websites and apps were active, licensed by the Gaming Authority.

Young people under the age of 35 were most reached in August (634,000 people, 16% of 18-34 year olds). The number of visitors to the gambling sites decreases with age: 15% of the 35-49 year olds were reached, of the 50-64 year olds 12% and of the over-65s a small 10%. It is striking that men than women visit the gambling websites and apps more often: 60% of the online visitors are male and they also visited the gambling brands much more frequently. More than three-quarters of online visits to these websites are made by men (78%), compared to 22% by female visitors.

Not every online visitor is also a (frequent) player: 46% of the visitors only came into contact with one of the gambling brands once in August. Just over a fifth (21%) visited a gambling brand 6 days or more a month (380,000 people aged 18 and over). Of this group of frequent visitors, the 35-49 year olds are relatively the most often reached.