NeoGames creates Go Scratch with Play Avenue

(PRESS RELEASE) -- Today, NeoGames, global leaders of scratch and instant win games, have announced their new venture with Play Avenue Ltd, one of the biggest casino affiliates in the gambling industry, to create a new soft-gaming offering, Go Scratch.

Play Avenue will benefit from NeoGames' fully managed white label services, including the prominent portfolio over 80 instantly gratifying scratch, slot and instant games. Aiming at the mass market, Goscratch.com will be available to players worldwide in over 19 different languages.

"Partnering with one of the biggest casino affiliates in the industry shows the attractiveness NeoGames' products and services have." Quoted Shay Bar Joseph, MD of NeoGames. "With their proven online marketing experts, Play Avenue will take Goscratch.com to new heights. We believe that it has all the potential to become a worldwide household brand."

"We are very excited about our partnership with NeoGames and the new brand we created together. In addition to our existing gambling brands, this is our first games offering with mass market appeal and we are eager to see the first soft-gaming brand take off and become a true global success" stated a representative of Play Avenue Ltd.