Nearly half of FanDuel customers engaged with My Spend during NFL season

(PRESS RELEASE) -- Today, FanDuel, North America's premier online gaming company, announced during the 2024-2025 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.

My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social. Consumer testing revealed three out of four customers who saw the My Spend advertisement agreed that tools like My Spend are helpful for all players to track and manage their play.

Building on the success of My Spend, FanDuel has introduced its latest RG tool innovation, Deposit Alerts, enabling customers to create daily, weekly and monthly target budgets and receive a notification when they reach the amount they've set. Customers can now find Deposit Alerts in the Responsible Gaming section of the FanDuel app.

"We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we've seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play," said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel. "We're encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers."