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NBA announces expanded sports betting and daily fantasy agreement with DraftKings

4 Nov 2021

(PRESS RELEASE) -- The National Basketball Association today announced an expanded multiyear relationship with DraftKings to make the sports technology and entertainment company a co-official sports betting partner of the league. This agreement grants DraftKings expansive NBA rights and assets to integrate within its sports betting, daily fantasy sports, iGaming and free-to-play products and promotional offerings.

“DraftKings has demonstrated a clear commitment to strategically investing at the intersection of betting and content,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “We are excited to be expanding our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways.”

Since teaming up initially in 2019 when DraftKings became an Authorized Gaming Operator (AGO) of the NBA, the two organizations have collaborated to deliver fan-first content and product experiences. With this expanded dynamic, DraftKings will now become the exclusive presenting sponsor of NBABet Stream, the league’s betting-focused telecast that is distributed via NBA League Pass and the NBA TV app. During this weekly alternative betting-focused broadcast, DraftKings odds, lines, props and other forms of gaming-centric content will become integrated into the live-game experience, and underscore the company’s continued evolution in the media and content spaces.

“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, Chief Business Officer at DraftKings. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet Stream integration.”

Per the deal, DraftKings will also have the right to activate on-site at tentpole NBA events including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night and NBA Draft presented by State Farm. For NBA audiences in specific local markets, the sight of the DraftKings brand is recognizable during home games with digital displays around the court along with local broadcast integrations. In addition to its league relationship, DraftKings has teamed up with several NBA franchises including the Charlotte Hornets, Detroit Pistons and Indiana Pacers to broaden awareness within these fanbases on both available products and responsible gaming.
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