Narrativa combines its AI solutions with Quarter4's technology

(PRESS RELEASE) -- Narrativa, a leader in the AI content marketplace, and Quarter4, the all-in-one predictive data points delivery platform for sports betting, have announced a strategic partnership to provide a complete AI-generated sports betting content experience for the gaming industry.

This new partnership enables companies to better serve their current customer base all while building a more expansive community for digitally minded, content-driven audiences. As the legalized online gaming industry continues to blossom across the United States and around the globe, both audience engagement and customer acquisition have become key targets for operators, affiliates, and brands.

“We are excited to partner with Quarter4 and to provide a top-tier AI experience for the gaming industry that will increase online traffic for platforms while reducing their costs and the time spent on content creation,” said Narrativa President Jennifer Bittinger. “Ultimately this provides an incredibly scalable and more engaging experience for their audiences.”

Narrativa uses the most advanced AI technology to generate innovative and human-like long-tail and short-tail sports betting content that increases organic traffic, offers additional contextual information for bettors, and drives results.

To complement Narrativa’s automated content, Quarter4 will integrate its all-in-one pre-game and in-game customized probabilities solution to deliver multiple predictive data points for every player, every team, and every game under the sun.

Insights into seasonal outcomes and play-by-play analysis are utilized by pricing specialists and content creators alike to improve accuracy, educate audiences, build loyalty, and establish expertise; Quarter4 helps them do it all better and faster. Sportsbooks, media, technology, and fantasy platforms can benefit from using probabilities to pique interest from bettors, fans, and other audiences by fine tuning content offerings to align with customer profiles.

“We have been searching for the most advanced NLP content to enhance our AI-driven data,” said Danijela Covic, CSO and co-founder of Quarter4. “Narrativa, by far, is the most powerful and human-like content platform in the industry. Combining our technologies provides the betting and media ecosystems with one of the most progressive solutions ever deployed.”