Mr Vegas signs shirt sponsorship with West Bromwich Albion

(PRESS RELEASE) -- Online casino Mr Vegas, owned by gaming operator Videoslots, announced a sponsorship agreement with EFL Championship football club West Bromwich Albion.

The Malta-based operator is now visible to fans as of Saturday, 26 August, with its logo appearing on the back of the Albion strip as the team faced Middlesbrough at The Hawthorns in its fourth game of the 2023/24 season.

“Mr Vegas has been received very well in the U.K. and we have the ambition to become a leading brand within the region,” said Ulle Skottling, Deputy CEO at Mr Vegas. “This new partnership with West Brom has given us the opportunity to target the second-largest city in the U.K., allowing us to promote a range of activation and branding activities in Birmingham and we are really excited to see the Mr Vegas brand in full display.”

This new deal will also see Mr Vegas become an official casino partner, boosting awareness of the online casino in the U.K. and beyond.

“Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the Club,” said Tomasz Chadwick, Albion Head of Commercial. “They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.

“It is incredibly important that we continue to source new partnership agreements that provide the Club with a strong commercial foundation, but we keep in mind that any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling.”