Microgaming Systems Web Ads Command 2nd Most Impressions of all Online Entertainment Advertisers

20 Mar 2000

LONDON, UK -- (PRESS RELEASE) -- March 20, 2000 -- Microgaming Systems (www.microgaming.com), one of the world's largest suppliers of Internet gaming systems, has been named in a recent study of the Top 10 Entertainment Advertisers Online as the company whose ads received the second highest amount of impressions in February, 2000. The results, which were released on March 22 by AdRelevance, a service of Media Matrix, found that Microgaming Systems web ads received 31 million hits for that month.

The survey found that ads for casinos achieved the highest number of total impressions in the entire entertainment industry. While 190 million casino ads were rendered for viewing impressions in February, Microgaming Systems' ads made up more than 15 percent of this number. Interestingly, Gaming Club casino which was ranked fifth, is an on-line casino powered by Microgaming Systems.

Microgaming Systems is a cutting-edge technology powerhouse and a major force in the e-commerce arena, providing some of the most substantial fraud control and tracking of any e-commerce site. It is one of the world's largest suppliers of Internet gaming systems which transacts $millions daily, with a standard setting level of security.

"We are extremely delighted by this finding" said Lisa Wycherley, Vice-President, North & South American Sales of Microgaming Systems. "It confirms that our enviable technology and fraud control mechanisms have secured our position as the leading choice for the most popular Internet casinos, and that our casinos are preferred by most on-line gamblers."

Media Matrix Inc, an innovator in Internet advertising measurement technology, acquired AdRelevance Inc. in October, 1999. This 'Online Ad Measurement' for the Entertainment Industry brings the total number of major industries tracked by the company to 11, representing more than 93 percent of all ads placed on the World Wide Web.

About Microgaming

Microgaming Systems (www.microgaming.com) is the leading choice for the majority of the most popular Internet casinos, and provides some of the most substantial fraud control and tracking of any e-commerce site. The company is fast becoming the world pace-setter in enabling technology for security, marketing and large scale e-commerce trade. Microgaming Systems is also a founding member of the Interactive Gaming Council, an industry self-regulatory body.

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	Microgaming Systems Web Ads Command 2nd Most Impressions of all Online Entertainment Advertisers 20 Mar 2000 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> LONDON, UK -- (PRESS RELEASE) -- March 20, 2000 -- Microgaming Systems (www.microgaming.com), one of the world's largest suppliers of Internet gaming systems, has been named in a recent study of the Top 10 Entertainment Advertisers Online as the company whose ads received the second highest amount of impressions in February, 2000. The results, which were released on March 22 by AdRelevance, a service of Media Matrix, found that Microgaming Systems web ads received 31 million hits for that month. The survey found that ads for casinos achieved the highest number of total impressions in the entire entertainment industry. While 190 million casino ads were rendered for viewing impressions in February, Microgaming Systems' ads made up more than 15 percent of this number. Interestingly, Gaming Club casino which was ranked fifth, is an on-line casino powered by Microgaming Systems. Microgaming Systems is a cutting-edge technology powerhouse and a major force in the e-commerce arena, providing some of the most substantial fraud control and tracking of any e-commerce site. It is one of the world's largest suppliers of Internet gaming systems which transacts $millions daily, with a standard setting level of security. "We are extremely delighted by this finding" said Lisa Wycherley, Vice-President, North & South American Sales of Microgaming Systems. "It confirms that our enviable technology and fraud control mechanisms have secured our position as the leading choice for the most popular Internet casinos, and that our casinos are preferred by most on-line gamblers." Media Matrix Inc, an innovator in Internet advertising measurement technology, acquired AdRelevance Inc. in October, 1999. This 'Online Ad Measurement' for the Entertainment Industry brings the total number of major industries tracked by the company to 11, representing more than 93 percent of all ads placed on the World Wide Web. About Microgaming Microgaming Systems (www.microgaming.com) is the leading choice for the majority of the most popular Internet casinos, and provides some of the most substantial fraud control and tracking of any e-commerce site. The company is fast becoming the world pace-setter in enabling technology for security, marketing and large scale e-commerce trade. Microgaming Systems is also a founding member of the Interactive Gaming Council, an industry self-regulatory body.

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Microgaming Systems Web Ads Command 2nd Most Impressions of all Online Entertainment Advertisers