MGM Springfield offers first look at M life Rewards

(PRESS RELEASE) -- As MGM Springfield prepares to open its doors, New England’s first integrated luxury resort and entertainment destination is inviting the public to experience the excitement of joining M life Rewards, MGM Resorts’ award-winning loyalty program.

On Saturday and Sunday, 11-12 August, MGM Springfield will host a captivating M life Rewards sign-up party at MassMutual Center, introducing guests to the exclusive offers and benefits available only to members. MGM Springfield is offering existing competitor cardholders the opportunity to leverage their status and join M life Rewards at a comparable level.

“With our opening day almost here, now is the time for our future guests to become M life Rewards members and make sure they start earning benefits from day one,” said Anika Gaskins, vice president of national marketing for MGM Springfield. “As the industry leader, M life Rewards provides the highest level of service and benefits and we are looking forward to bringing this elevated new experience to Springfield.”

Upon arrival to the event, guests will be greeted with a lavish red-carpet arrival, preview all M life Rewards properties, plus enjoy DJ entertainment. The first 100 sign ups on each day will receive a special invitation to a pre-opening casino event, and each new M life Rewards member will have an opportunity to enter to win a motorcycle from Indian Motorcycle of Springfield on September 16. Some attendees may also qualify to win concert tickets to Stevie Wonder or Comedy Get Down at MassMutual and Aaron Lewis or “4U: A Symphonic Celebration of Prince” at Symphony Hall. This complimentary event will take place from 10 a.m. to 7 p.m. and is open to anyone 21 years of age and older.

Members of M life Rewards will enjoy special room rates, pre-sale show tickets, priority reservations and invitations to members-only events nationally at MGM Resorts’ sister properties.

Key M life Rewards Elements:

• Military & Veterans Program (MVP) – Launched in July 2017, the Military & Veterans Program (MVP) provides special recognition, discounts and benefits at MGM Resorts destinations throughout the U.S. to all U.S. active duty, guard, reserve, retired military, veterans and their spouses. Created by MGM Resorts’ Veterans Employee Network Group as another way to show appreciation for our nation’s heroes, MVP also features automatic upgrades to the second Tier Level, Pearl. Guests can sign up with a military ID at any M life Rewards Desk at M life Rewards destinations.
• Benefits for Non-Gaming Spend – M life Rewards members earn Tier Credits for virtually every dollar spent on hotel stays, restaurants, entertainment, attractions, spas, casinos and more at MGM Resorts’ 17 participating resorts, receiving additional benefits with each Tier Level.
• Tier Levels – M life Rewards has five member tiers – Sapphire, Pearl, Gold, Platinum and the premium, invitation-only NOIR. New members can sign up for free and start at Sapphire with immediate benefits for hotel stays, entertainment and more.
• Tier Benefits – Based on Tier Level, benefits include special room and retail discounts, pre-sale access to concert and fight tickets, priority reservations, room upgrades, priority hotel check-in line, and more.
• Preferred Partnerships – By establishing preferred partnerships with premier companies such as Hyatt, Southwest Airlines, Royal Caribbean, Celebrity Cruises, Avis, and more. M life Rewards provides members additional value, access and offers with brands throughout the world on land, air and sea.