mFortune Mobile Casino invites players to play for free

MONTREAL, Quebec -- (PRESS RELEASE) -- mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite channels, offering players a free £5 bonus to play poker, blackjack, European roulette, bingo or any of their other mobile phone casino games, and keep the winnings. To participate, players need only text "FRUITS" to 88088, and then download the free software. The campaign starts and runs throughout the month of July featuring 30-second spot, throughout a number of channels and programmes promoting their popular mobile casinos: www.mfortune.co.uk and www.mfmc.mobi. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million. In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to this leading gaming brand. "What we've learned from doing similar TV spots in the past is that these campaigns present excellent opportunities for affiliates, who can reap the rewards of this increased brand exposure," said Simon Wilson, Managing Director of mFortune. "As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty." mFortune's affiliate program is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network. mFortune offers leading commissions, with 50% lifetime revenue share and +£1 CPA per free download, full WAP/WML tracking capability and a wide variety of high quality mobile casino games, including their most recent addition, Pirate's Treasure. Affiliates with UK traffic can set up exclusive SMS short codes and use the Income Access software to promote to mobile users offline or on the web, with full tracking capability. mFortune ran a very successful TV campaign last November. "The boost we received from the last TV campaign was substantial," said Income Access Affiliate Manager, Louis Deering. "With this new campaign, with a higher quality ad and increased exposure, I'm excited about the potential. And affiliates should be too." mFortune is the only major mobile casino to offer "pay-by-phonebill" deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry and iPhone. The TV ad campaign will run throughout the month of July.