Metric Gaming and Lacerta Sports enter strategic partnership

(PRESS RELEASE) -- Metric Gaming Group and Lacerta Sports Limited are pleased to announce that they have entered into an exclusive long-term strategic partnership aimed at creating the sports betting industry’s most powerful and sought-after B2B sportsbook managed service.

The Metric-Lacerta partnership will bring together proven high-level skills in technology development and deployment, advanced customer analytics and automated pricing systems to set a new standard in online sportsbooks managed services.

“We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform”, said Keith Hayes, CEO of Metric Gaming. “As a Vegas headquartered company, we are particularly excited at the opportunity this creates for us to better serve the North American market.”

Steve Edery, Founder and CEO of Lacerta Sports said: “We are delighted to announce our partnership with Metric Gaming. The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in class pricing and analytical capabilities we believe we can reshape the online sports betting market.”