Metal Casino boosts reach with Ozzy Osbourne marketing campaign

(PRESS RELEASE) -- The world's only online casino for hard rockers, Metal Casino, is now increasing its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign. Starting 26 February, the casino is going to be increasingly visible on both Facebook and Instagram.

After the casino's successful launch in August 2017, Metal Casino will now turn up the volume in the U.K., with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.

In January, Metal Casino travelled to Culver City to film some exclusive material with Ozzy, including an extended interview where the legend plays the hard rock games Motörhead, Guns N' Roses and the Jimi Hendrix Online Slot while reminiscing about his friends Lemmy, Slash and Jimi. He also introduces us to the legendary Rainbow Room and tells us never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead's Lemmy.

The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes, Ozzy will be giving away signed prizes to lucky lottery winners.

The campaign will reach its peak this spring and summer when Ozzy is touring.

"We are absolutely delighted by the results," said Metal Casino's Clas Dahlén. "The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.

"The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy's personal memories from the history of rock that have never been told before, and hopefully they will go viral on social media."

Previously, Metal Casino has brought together the world's top hard rock stars as influencers, such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden's own king of rock, Dregen.

"This spring's campaign with Ozzy, together with our new Metal Casino Live stream on Wednesdays and Fridays, will increase the brand awareness and strengthen our three promises: True, Relevant and Dedicated, and boost customer influx even more," added Dahlén.