Merkur Partners signs deal with Income Access

(PRESS RELEASE) -- Merkur Interactive Services GmbH, a subsidiary of the Germany-based Gauselmann Group, has announced the launch of their affiliate program, Merkur Partners, in partnership with Income Access, a technology and digital marketing company specialised in iGaming.

Merkur Partners holds a portfolio of gaming sites, including:

• CashPoint - an international sportsbook and casino brand, licensed by the Malta Gaming Authority
• CashPoint - Denmark - a sportsbook and casino brand, licensed by the Danish Gaming Authority
• XTiP - a German sportsbook brand (including casino for Federal State of Schleswig Holstein area only), licensed by the State of Schleswig Holstein, Germany.
• merkurmagic.es - recently launched casino brand, regulated by the Spanish Gaming Commission, operated by the Edict software platform. Players joining merkurmagic.es can enjoy a welcome bonus of 100% up to €200 on their first deposit.

Each brand in the portfolio has an offline presence in their respective countries. Merkur Partners has also launched two brands in May:

• Merkur-Win for the Italian market, covering sports betting, virtual sports, casino, poker, bingo and skill games.
• Cashino for the U.K. market.

U.K. affiliates will definitely recognize the Cashino brand from the high street and they will now have the opportunity to use the brand's offline awareness to promote the brand to online players. Both brands are being redesigned to meet the latest standards, they will be responsive and mobile friendly. A social gaming brand will be added to the affiliate program in the near future as well.

In honor of the recent launch, when affiliates join to promote merkurmagic.es, they will receive 50% revenue share until July 2016. Thereafter, and for other brands in the program, affiliates will earn up to 35% revenue share.

"Our retail business is known for excellent service," said Patrick Handl, Director of Marketing at Merkur Interactive Services GmbH. "We believe this is also key to a successful affiliate program.

Therefore our partners can expect best in class affiliate management service from our competent international team based in Berlin. With a variety of brands in our portfolio, we have the potential of becoming a key player in regulated online markets over the next years."

The Merkur Partners program will be managed by a multilingual team of affiliate managers, each assigned a particular brand within the Merkur portfolio. Extensive marketing materials will be offered to affiliates, including odds banners for sports betting brands, and with Income Access' Ad Serving tool, the brand will have the ability to strategically target customers from various markets.

"We are pleased to partner with Merkur Interactive to support their affiliate program," said Nicky Senyard, founder and CEO of Income Access. "With its extensive portfolio that appeals to various markets and verticals, we believe the program will be a strong match for a large number of affiliates."

For more information regarding the affiliate program launch, contact the Merkur Partners Team, or join the team at the Amsterdam Affiliate Conference at Booth D-15.