MaximBet partners with US Integrity

(PRESS RELEASE) -- Today, U.S. Integrity announced a comprehensive partnership with sportsbook, MaximBet as they prepare to launch across the U.S. and Canadian regulated sports betting markets.

MaximBet, which launched in Colorado late last year, has market access to expand to multiple jurisdictions throughout the U.S. regulated market and Ontario over the next several years. Owned and operated by Carousel Group, MaximBet is positioned in the market as the only true lifestyle sports betting brand, offering players VIP events, exclusive parties and money-can’t-buy experiences. In addition, the brand recently welcomed the most successful female rapper of all-time and business mogul Nicki Minaj to the brand as investor, advisor to the Board of Directors and global ambassador.

U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to MaximBet. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with U.S. Integrity as we expand across the regulated U.S. and Canadian market,” says Trish Wheaton, Director of Compliance at MaximBet. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

“U.S. Integrity is proud to partner with MaximBet and assist as they grow their brand across the U.S. and Canadian regulated sports wagering market,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at MaximBet. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”