Lottery.com relaunches in Mexico

(PRESS RELEASE) -- SEGG Media Corporation, a leading technology company owning Sports.com, Concerts.com, and Lottery.com, announced it is relaunching its Aganar operations in Mexico, tapping into its long-standing license to sell lottery draw games offered by Lotería National and marks a key milestone in SEGG’s broader Latin America expansion strategy. Aganar is operated by Medios Electrónicos Y De Comunicación, S.A.P.I. de CV, a subsidiary of Global Gaming Enterprises Inc. which is a wholly-owned subsidiary of SEGG Media.

Aganar has been a licensed online retailer of the Mexican National Lottery since 2007, offering draw games and instant-win tickets. As part of the Company’s international relaunch, Aganar is being reactivated under the Company’s revitalized management team, aiming to boost revenue generation in Mexico as the first market in a broader LATAM gaming strategy. The Company projects $5.2 million in revenue with a continued growth trajectory of 18% per annum.

Tim Scoffham, Lottery.com International CEO, commented, “I’m thrilled that we’re now in a position to expand our engagement in the Mexican market. Lottery.com was previously a key player in the region which unfortunately was hindered due to historical corporate difficulties. We have worked hard with our local operator to restructure the operations and we’re well positioned for market growth in Mexico. Importantly, this is just the start of the execution of our international gaming strategy. We are already actively evaluating additional countries, with the ambition to launch further operations in Q3 and Q4 of this year.”

This relaunch is part of a broader strategy funded by $450 million in committed financing facilities with Generating Alpha Ltd. and United Capital Investments London Ltd. The Company is deploying capital from these facilities to:

- Restart lottery operations in the U.S.;
- Bolster the Company’s sweepstakes and digital gaming business;
- Support the growth of existing Mexico operations; and
- Expand gaming operations to international markets including LATAM, Africa, Asia, and Europe.

SEGG Media Chairman and CEO Matthew McGahan said, “I have reported to shareholders for months now that our top priority has been to get Lottery.com operational as fast as possible in order to complete the turnaround. Generating revenues is, of course, a key priority for the Company, our shareholders, and future investors. With the relaunch in Mexico, we are demonstrating tangible progress. This is the first step in a broader LATAM expansion, and we are committed to scaling Lottery.com back into a position of strength globally.”

Grand View Research, Inc. recently reported that the Mexico lottery market generated $10 billion in revenue in 2024 and is growing at a steady 4.2% CAGR with forecasted revenue of $12.9 billion in 2030. The report also stated that draw-based lottery games comprised the largest revenue segment. With the LATAM online lottery market growing at a 13.6% CAGR, the Company is well positioned with its local brand and operation to create substantial value through digital innovation, sports lottery expansion, and offering a smarter incentive ecosystem.

With its trusted local brand, Aganar, SEGG Media is strategically positioned to capitalize on both established and emerging consumer demand in Mexico and across Latin America.