Lottery.com announces acquisition of Nook Holdings Limited

(PRESS RELEASE) -- Lottery.com, Inc., backed by funding provided by UCIL, has entered into an agreement to acquire Nook Holdings Limited, a pioneering force in the sports, fitness, and wellness industry. Nook is known for its innovative approach to co-working in Dubai and has procured 200 licenses for individuals and companies in the sports sector seeking access to Dubai and the broader Middle Eastern market. With its exclusive partnership with the Dubai Multi-Commodities Centre Free Zone, Nook offers a wide range of services, including business setup support, insurance, VAT registration, and networking opportunities for like-minded sports entrepreneurs. As part of the acquisition, Nook will be rebranded as Sports.com.

Sports.com: Transforming the Future of Sports Entertainment

Sports.com is being developed as a dynamic sports entertainment platform to meet the evolving demands of sports enthusiasts worldwide. The platform expects to offer an array of services, including live and on-demand sports streaming, data analytics, e-gaming, education, ticketing, and merchandising.

The Sports.com platform is structured around six core verticals:

- Streaming and video on demand;
- Best of sports catalogues and exclusive live events;
- Original content production, featuring acclaimed documentaries and sports-themed feature films;
- E-sports and Metaverse development;
- Promotional, educational, and other services, including support for sports events, clubs, teams, and academies.
- Support global health, fitness and wellness.

With a mission to become the world’s foremost hub for sports entertainment, Sports.com aims to connect fans, athletes, franchises, teams, rights owners, gaming providers, sponsors, and advertisers in an immersive and engaging environment.

Nook by DUPLAYS: Empowering Sports, Fitness, and Wellness Entrepreneurs

The collaboration between Nook and DMCC empowers entrepreneurs in the sports, fitness, and wellness sector. ‘Nook by DUPLAYS’ offers a comprehensive solution to overcome the challenges faced by startups and small to medium sized businesses. Nook provides its clients the opportunity to:

- Own 100% of their sports business with a Dubai license and a company bank account.
- Obtain essential insurance coverage, No Objection Certificates, VAT registration, and business support.
- Apply for NOC permission to operate in mainland areas as a Free Zone company.
- Work in an environment designed to support networking with sports and wellness entrepreneurs.
- Activate businesses at on-site group studios, training and event areas.
- Scale-up their relationship with Nook as their business grows.

Commenting on the acquisition, Lottery.com Board Chairman and Interim CEO Matthew McGahan stated:
"The strategic acquisition of Nook and its rebranding as Sports.com marks the next phase of the Lottery.com journey. We aim to establish Nook as a true sports incubator within the Sports.com community, fostering growth for companies and individuals alike by leveraging our extensive network to provide tailored guidance for startups, connecting them with accomplished entrepreneurs, forward-thinking organizations and visionary investors. Our objective, built on a shared vision of catalyzing business growth to shape the future of sports, health, and entertainment, is to create a unique environment for sports-related enterprises to flourish and we certainly intend to selectively invest in individuals and businesses to achieve this goal."

“With the continued support of our shareholders, our financial agility is enhanced and with that comes an acceleration of hitting our ambitious targets for both Lottery.com and Sports.com."

Mr. McGahan further highlighted that with its acquisition of Nook, Sports.com establishes a true physical presence in the Middle East, demonstrating its passion and commitment for innovating sports, health, and entertainment worldwide.

Ravi Bhusari, Founder of Nook added:
"As the founder of Nook, I am thrilled to embark on this exciting journey with Lottery.com and the transformation of Nook into Sports.com. Our mission has always been to empower sports, fitness, and wellness entrepreneurs, and this partnership takes that mission to a whole new level. Together, we will create a dynamic sports entertainment platform that not only connects enthusiasts but also fosters innovation and growth within the sports industry. We look forward to shaping the future of sports, health, and entertainment on a global scale."