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Live88 launches to shake up live casino market

13 May 2024

(PRESS RELEASE) -- Live88, a new live casino supplier, has made its debut in the market, providing a customizable offering across a host of live table games.

The new brand aims to provide premium casino titles to operators, offering dedicated tables that can be fully branded and tailored to suit specific needs. Alternatively, Green Screen technology allows operators to easily offer a top-quality live casino with a branded background.

Fully responsive to real-time gameplay, operators can integrate an individually tailored product incorporating reactive animated backgrounds for a unique and immersive experience for players.

Live88 enables operators to adjust bet levels on the tables to suit different player segments, from beginners to VIP high rollers.

With added social features, Live88 aim to inject a community element into gaming, with the product suite enabling players to come together to share the thrill and fun to boost engagement and retention rates for operators.

Launching with an existing portfolio of classic table games, Live88 has also today rolled-out its latest title, Royal Riches Roulette, featuring an industry-first collection-style bonus game and generous multipliers.

Four multipliers can randomly land among 37 standard numbers with each one worth up to 1,000x when landing in a winning number. Players collect keys to start the bonus where multipliers offering up to 500x will be hidden beneath the game’s 10 ornate relics.

The new product offering will be made available via Hub88’s aggregation platform in numerous global markets.

James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom branded tables with dedicated live dealers in a range of different languages, or a fully kitted out lobby with Live88 tables decked out to match a casino brand, we allow operators full flexibility and the highest-quality games.

“Live casino is a hugely popular product globally and our offering takes this vertical to the next level, encouraging players to come together. Our latest title, Royal Riches Roulette, is a great example of how we aim to innovate in the space, bringing industry-first features to players and there is more to come as we set off on this exciting journey.”
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